Demo dashboard · real artist data
Niina Soleil
Cinematic pop from Los Angeles · album CALIFORNIALAND
What Iliad runs for Niina: merch sales, Meta ads, email, Spotify growth, landing pages with server-side tracking, and this dashboard, all as one plan.
Data as of …
01
Overview
The headline numbers across every channel we run.
02
Merch
Signed CDs, vinyl and shirts on Niina's Shopify store, and the marketing that sells them.
How we sell merch
Ad, offer, upsell, follow-up
- 1Meta adsShort videos of Niina and the product, shown on Instagram and Facebook to fans most likely to buy. We optimise for purchases, not likes.
- 2Offer funnelsAds land on our own pages, not a generic store page. The big one is free-plus-shipping: a free signed CD, the fan pays only shipping. Pre-order pages cover new releases.
- 3Checkout upsellsRight after the free CD, the new album is offered on CD and vinyl.
- 4Email in DripEvery buyer lands in Drip with what they bought. Post-purchase emails, abandoned-cart reminders and shipping updates go out on their own.
Best sellers · units
Where orders came from
Who buys from the ads
Meta-reported purchases by age on the free-CD campaign.
We own the click
6.1
Meta's match-quality score for the artist's pixel. Our landing pages () send every event twice, from the browser and from our server, so ad blockers and iOS privacy don't hide visitors and Meta learns from real fans.
03
Meta Ads
Facebook and Instagram campaigns, straight from the ad account.
Campaigns
What we test
Every song gets a 3-arm test
Same video, same budget, one change at a time, so we know what moved the number.
- A · OriginalThe ad as it runs today, linking to a third-party page.
- B · Our landing pageSame ad, now linking to the artist's own page, with tracking we control.
- C · Landing page + new copyOur page plus fresh hooks: “For anyone who’s ever cried into their tequila 🥃🖤”.
Set up for See Red and Tequila Tears at $5/day per ad set. Shown as a plan, not results.
04
The fan list in Drip: who's on it, how it's segmented, what we send.
Segments
Tags built from purchases, tour sign-ups and giveaways. Active = can receive email.
Recent sends
05
Spotify
From Spotify for Artists. Last 28 days up top, full history below.
Top songs · 28 days
Top countries · 28 days
06
Work with Iliad
A marketing retainer for artists who want their releases, merch and shows to reach the right people, and to see exactly what every dollar did.
- Merch funnelsFree-plus-shipping offers, pre-orders and checkout upsells, with email follow-up for every buyer.
- Meta adsSong, merch and tour campaigns, built, tested and watched every day.
- EmailYour list in Drip, segmented by what fans bought and where they live, with sends written in your voice.
- Spotify growthCampaigns that drive real streams and saves, read against Spotify for Artists.
- Landing pagesYour own pages for every release and offer, with server-side tracking.
- Your dashboardThis view, for you, refreshed daily. No spreadsheets.