@font-face{font-family:Bricolage;src:url(fonts/bricolage.woff2) format("woff2");font-weight:200 800;font-display:swap}
@font-face{font-family:Instrument;src:url(fonts/instrument-italic.woff2) format("woff2");font-style:italic;font-weight:400;font-display:swap}
@font-face{font-family:Hanken;src:url(fonts/hanken.woff2) format("woff2");font-weight:400 600;font-display:swap}
:root{--paper:#F1EFE9;--card:#FBFAF6;--ink:#191918;--muted:#5d5c55;--red:#CF1A17;--lime:#CAD824;--line:#cfcdc2;--serif:Instrument,Georgia,serif;--sans:Bricolage,Arial,sans-serif;--body:Hanken,Arial,sans-serif;--r:14px}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:118px}
body{margin:0;background:var(--paper);color:var(--ink);font:400 16px/1.5 var(--body);overflow-x:clip;-webkit-text-size-adjust:100%}
img{display:block;max-width:100%;height:auto}a{color:inherit}
a:focus-visible,button:focus-visible{outline:3px solid var(--red);outline-offset:3px}
::selection{background:var(--lime)}
.skip{position:fixed;top:-100px;left:12px;z-index:300;padding:10px 14px;background:var(--lime);font-weight:600}.skip:focus{top:10px}
.bar{position:sticky;top:0;z-index:50;height:60px;display:flex;align-items:center;justify-content:space-between;padding:0 clamp(16px,3vw,48px);background:var(--paper);border-bottom:1px solid var(--ink)}
.bar__mark{display:flex;align-items:center;gap:8px;text-decoration:none;font:700 22px/1 var(--sans);letter-spacing:-.04em}
.bar__mark img{width:34px;height:34px}.bar__mark i{font:italic 21px/1 var(--serif);color:var(--red);letter-spacing:0}
.btn{appearance:none;border:1px solid var(--ink);background:transparent;color:var(--ink);border-radius:999px;padding:9px 16px;font:700 13px/1 var(--sans);letter-spacing:.02em;cursor:pointer;text-decoration:none;display:inline-flex;align-items:center;gap:7px;min-height:40px}
.btn--ghost:hover{background:var(--ink);color:var(--paper)}.btn--ink{background:var(--ink);color:var(--paper)}.btn--ink:hover{background:var(--red);border-color:var(--red)}
.btn--lime{background:var(--lime);border-color:var(--lime);font-size:15px;padding:13px 20px}.btn--lime:hover{background:#fff}
.btn--text{border-color:transparent;padding-left:4px;color:var(--muted)}.btn--text:hover{color:var(--ink)}
.hero{display:grid;grid-template-columns:minmax(0,300px) minmax(0,1fr);gap:clamp(20px,4vw,56px);align-items:center;max-width:1180px;margin:0 auto;padding:clamp(22px,4vw,56px) clamp(16px,3vw,48px) clamp(18px,3vw,36px)}
.hero__img img{width:100%;aspect-ratio:4/5;object-fit:cover;border-radius:var(--r);border:1px solid var(--ink)}
.pill{display:inline-flex;align-items:center;gap:8px;margin:0 0 14px;padding:6px 12px;border:1px solid var(--ink);border-radius:999px;font:700 11px/1 var(--sans);text-transform:uppercase;letter-spacing:.12em;background:var(--card)}
.pill .dot{width:8px;height:8px;border-radius:50%;background:var(--red);box-shadow:0 0 0 3px rgba(207,26,23,.18)}
h1{margin:0;font:800 clamp(46px,8vw,104px)/.92 var(--sans);letter-spacing:-.055em}
.hero__sub{margin:12px 0 0;font-size:17px;color:var(--muted)}.hero__sub em{font:italic 19px var(--serif);color:var(--ink)}
.hero__what{margin:18px 0 0;max-width:58ch;font-size:17px}
.asof{margin:16px 0 0;font:700 12px/1.3 var(--sans);text-transform:uppercase;letter-spacing:.1em;color:var(--muted)}
.tabs{position:sticky;top:60px;z-index:40;background:var(--paper);border-bottom:1px solid var(--line)}
.tabs__in{display:flex;gap:4px;overflow-x:auto;scrollbar-width:none;max-width:1180px;margin:0 auto;padding:8px clamp(12px,3vw,44px)}
.tabs__in::-webkit-scrollbar{display:none}
.tabs a{flex:none;text-decoration:none;font:700 13px/1 var(--sans);padding:10px 13px;border-radius:999px;white-space:nowrap}
.tabs a:hover{background:#e4e2da}.tabs a.on{background:var(--ink);color:var(--paper)}
.sec{max-width:1180px;margin:0 auto;padding:clamp(34px,5vw,64px) clamp(16px,3vw,48px) 0}
.sec__head{display:grid;grid-template-columns:auto 1fr;column-gap:14px;align-items:baseline;margin-bottom:18px;border-top:1px solid var(--ink);padding-top:14px}
.no{margin:0;font:italic 26px/1 var(--serif);color:var(--red)}
h2{margin:0;font:800 clamp(30px,4.6vw,52px)/1 var(--sans);letter-spacing:-.045em}
.lede{grid-column:1/-1;margin:8px 0 0;color:var(--muted);max-width:62ch}
.h3{font:800 20px/1.1 var(--sans);letter-spacing:-.02em;margin:26px 0 12px}.h3--in{margin-top:0}
.fine{font-size:13px;color:var(--muted);margin:6px 0 10px}
.eyebrow{margin:0 0 6px;font:700 11px/1 var(--sans);text-transform:uppercase;letter-spacing:.14em;color:var(--red)}
.kpis{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:10px}
.kpi{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:14px 14px 13px;min-width:0}
.kpi__l{margin:0;font:700 11px/1.25 var(--sans);text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}
.kpi__v{margin:7px 0 0;font:800 clamp(24px,3vw,34px)/1 var(--sans);letter-spacing:-.04em;font-variant-numeric:tabular-nums;overflow-wrap:anywhere}
.kpi__s{margin:6px 0 0;font-size:12.5px;color:var(--muted);line-height:1.35}
.kpi--hi{background:var(--ink);color:var(--paper);border-color:var(--ink)}.kpi--hi .kpi__l,.kpi--hi .kpi__s{color:#c9c7bd}
.kpi__tag{display:inline-block;margin-top:8px;font:700 10px/1 var(--sans);text-transform:uppercase;letter-spacing:.1em;padding:4px 7px;border-radius:99px;background:var(--lime);color:var(--ink)}
.card{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:18px;margin-top:12px;min-width:0}
.card h3{margin:0 0 6px;font:800 22px/1.1 var(--sans);letter-spacing:-.025em}
.callout{margin-top:12px;border-radius:var(--r);background:var(--lime);padding:18px 20px;display:grid;grid-template-columns:auto 1fr;gap:6px 18px;align-items:center}
.callout b{font:800 clamp(34px,5vw,54px)/1 var(--sans);letter-spacing:-.05em}.callout p{margin:0;max-width:60ch}
.grid2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.grid2>.card{margin-top:12px}
.seg{display:inline-flex;border:1px solid var(--ink);border-radius:999px;padding:3px;gap:2px;background:var(--card)}
.seg button{appearance:none;border:0;background:transparent;font:700 13px/1 var(--sans);padding:9px 14px;border-radius:999px;cursor:pointer;color:var(--ink);min-height:36px}
.seg button[aria-selected=true]{background:var(--ink);color:var(--paper)}
.case{display:grid;grid-template-columns:120px 1fr;gap:18px;align-items:center;border-color:var(--ink)}
.case img{border-radius:10px;width:120px;height:150px;object-fit:cover}
.case .stats{display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:10px}.case .stats div{min-width:0}
.case .stats b{display:block;font:800 26px/1 var(--sans);letter-spacing:-.04em}.case .stats span{font-size:12.5px;color:var(--muted)}
.camps{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:8px}
.camp{background:var(--card);border:1px solid var(--line);border-radius:12px;padding:12px 14px;display:grid;grid-template-columns:1fr auto;gap:4px 10px;min-width:0}
.camp__n{font:700 14.5px/1.25 var(--sans);overflow-wrap:anywhere}.camp__m{font-size:12.5px;color:var(--muted);grid-column:1/-1}
.camp__v{font:800 17px/1.1 var(--sans);text-align:right;font-variant-numeric:tabular-nums;white-space:nowrap}
.st{display:inline-block;font:700 10px/1 var(--sans);letter-spacing:.08em;text-transform:uppercase;padding:4px 7px;border-radius:99px;margin-right:6px;vertical-align:1px}
.st--on{background:var(--lime)}.st--off{background:#e2e0d8;color:var(--muted)}
.camp--dim{opacity:.62}
.test{border-style:dashed;border-color:var(--ink)}
.arms{list-style:none;margin:14px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}
.arms li{border:1px solid var(--line);border-radius:12px;padding:12px;background:var(--paper)}.arms b{display:block;font:800 15px/1.2 var(--sans);margin-bottom:5px}.arms span{font-size:14px}
.bars{display:grid;gap:7px;margin-top:6px}
.bar-row{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:2px 10px;font-size:14px}
.bar-row .t{overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.bar-row .v{font-weight:600;font-variant-numeric:tabular-nums}
.bar-row .track{grid-column:1/-1;height:8px;border-radius:99px;background:#e6e4dc;overflow:hidden}
.bar-row .fill{height:100%;background:var(--ink);border-radius:99px}.bar-row .fill.r{background:var(--red)}
.stack{display:flex;height:16px;border-radius:99px;overflow:hidden;margin:10px 0 8px;background:#e6e4dc}
.stack span{display:block;height:100%}
.legend{display:flex;flex-wrap:wrap;gap:6px 16px;font-size:13px}.legend i{display:inline-block;width:10px;height:10px;border-radius:3px;margin-right:6px;vertical-align:-1px}
.story{display:grid;grid-template-columns:110px 1fr;gap:18px;align-items:center;background:var(--ink);color:var(--paper);border-color:var(--ink)}
.story img{width:110px;height:138px;object-fit:cover;border-radius:10px}.story .eyebrow{color:var(--lime)}.story p{margin:6px 0 0}
.story .nums{display:flex;flex-wrap:wrap;gap:6px 22px;margin-top:10px}.story .nums b{display:block;font:800 26px/1 var(--sans)}.story .nums span{font-size:12.5px;color:#c9c7bd}
.sends{list-style:none;margin:0;padding:0}.sends li{padding:10px 0;border-top:1px solid var(--line)}.sends li:first-child{border-top:0;padding-top:2px}
.sends b{display:block;font-weight:600}.sends span{font-size:13px;color:var(--muted)}
.songs{margin:0;padding:0;list-style:none;counter-reset:s}.songs li{counter-increment:s;display:grid;grid-template-columns:26px 1fr auto;gap:2px 8px;padding:9px 0;border-top:1px solid var(--line);align-items:baseline}
.songs li:first-child{border-top:0}.songs li:before{content:counter(s);font:italic 20px var(--serif);color:var(--red)}
.songs b{font-weight:600}.songs .v{font-variant-numeric:tabular-nums;font-weight:600}.songs .m{grid-column:2/-1;font-size:12.5px;color:var(--muted)}
.chart{width:100%;height:auto;display:block;overflow:visible}
.chart text{font:600 11px var(--body);fill:var(--muted)}.chart .grid{stroke:#dedcd3;stroke-width:1}
.chart .ln{fill:none;stroke:var(--ink);stroke-width:2;vector-effect:non-scaling-stroke}.chart .ar{fill:var(--ink);opacity:.08}
.chart .b1{fill:var(--ink)}.chart .b2{fill:var(--red)}
.chart-read{display:flex;flex-wrap:wrap;justify-content:space-between;gap:4px 14px;margin:0 0 10px}.chart-read b{font:800 18px/1.2 var(--sans)}
.flow{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;position:relative}
.step{background:var(--card);border:1px solid var(--ink);border-radius:var(--r);padding:16px;display:flex;flex-direction:column;gap:6px;min-width:0}
.step .n{width:28px;height:28px;border-radius:50%;background:var(--red);color:#fff;display:grid;place-items:center;font:800 14px var(--sans)}
.step b{font:800 18px/1.15 var(--sans)}.step span:last-child{font-size:14px;overflow-wrap:anywhere}
.big{margin:0;font:800 64px/1 var(--sans);letter-spacing:-.05em}.big small{font-size:22px;color:var(--muted)}
.work{margin-top:clamp(40px,6vw,80px);max-width:none;padding:0}
.work__in{max-width:1180px;margin:0 auto;background:var(--ink);color:var(--paper);border-radius:22px;padding:clamp(24px,5vw,60px)}
@media(min-width:1240px){.work__in{border-radius:22px}}
.work h2{font-size:clamp(38px,6vw,76px);margin-top:8px}.work h2 em{font:italic 1.05em var(--serif);color:var(--lime);letter-spacing:0}
.work .lede{color:#d6d4ca;font-size:18px}
.incl{list-style:none;padding:0;margin:26px 0;display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:10px}
.incl li{border:1px solid #4a4944;border-radius:12px;padding:14px;font-size:14.5px;color:#d6d4ca}.incl b{display:block;color:var(--paper);font:800 17px/1.2 var(--sans);margin-bottom:5px}
.contact{border-top:1px solid #4a4944;padding-top:20px}.contact p{margin:0 0 4px}.contact .eyebrow{color:var(--lime)}
.contact__name{font:800 26px/1.1 var(--sans)!important}.contact .btn{margin-top:12px}
.foot{max-width:1180px;margin:0 auto;padding:30px clamp(16px,3vw,48px) 60px}.foot p{margin:4px 0}.foot p:first-child{display:flex;align-items:center;gap:8px;font:700 14px var(--sans)}
.tour{position:fixed;inset:0;z-index:200}
.tour__spot{position:fixed;border-radius:14px;box-shadow:0 0 0 3px var(--lime),0 0 0 9999px rgba(20,20,18,.62);transition:all .32s cubic-bezier(.3,.7,.2,1);pointer-events:none}
.tour__card{position:fixed;left:50%;bottom:max(16px,env(safe-area-inset-bottom));transform:translateX(-50%);width:min(440px,calc(100vw - 24px));background:var(--paper);border:1px solid var(--ink);border-radius:18px;padding:18px 18px 14px;box-shadow:0 18px 50px rgba(0,0,0,.35)}
.tour__card h3{margin:2px 0 6px;font:800 22px/1.1 var(--sans);letter-spacing:-.03em}.tour__card p{margin:0}
.tour__count{font:700 11px/1 var(--sans)!important;text-transform:uppercase;letter-spacing:.12em;color:var(--red)}
.tour__btns{display:flex;align-items:center;gap:8px;margin-top:14px}.tour__btns .sp{flex:1}
@media(max-width:860px){.kpis{grid-template-columns:repeat(2,minmax(0,1fr))}.camps,.grid2,.arms,.flow{grid-template-columns:1fr}}
@media(max-width:620px){
 .hero{grid-template-columns:96px 1fr;align-items:start;gap:16px}.hero__img img{border-radius:12px}
 .hero__copy{display:contents}.pill{grid-column:1/-1;grid-row:1;justify-self:start;margin:0}
 .hero__img{grid-row:2}.hero__copy h1{grid-row:2;align-self:center}
 h1{font-size:44px}.hero__sub,.hero__what,.asof{grid-column:1/-1;margin-top:0}
 .bar .btn{padding:8px 12px}.case,.story{grid-template-columns:1fr;gap:12px}.case img,.story img{width:100%;height:150px;object-position:50% 40%}
 .callout{grid-template-columns:1fr}.kpi{padding:12px}.big{font-size:52px}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.tour__spot{transition:none}}

/* v2: merch how-to, IG card */
.how .flow--4{list-style:none;padding:0;margin:14px 0 16px;grid-template-columns:repeat(4,minmax(0,1fr))}
.how .step{border-color:var(--line);background:var(--paper)}
.how .step span:last-child b{font:700 14px/1.35 var(--sans);display:inline}
.how #fshLink{display:inline-flex;gap:6px;align-items:center;text-decoration:none}
.ig{margin-top:12px}.ig .big{font-size:52px;margin:6px 0 4px}
@media(max-width:860px){.how .flow--4{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:520px){.how .flow--4{grid-template-columns:1fr}.how #fshLink{width:100%;justify-content:center}}

.kpi__since{opacity:.75;font-size:.92em}
.case .btn{margin-top:10px}